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In an interview with Tara Hunt, Tony Hsieh and Rachael Brown explain how Zappos breaks away from other businesses in the overcrowded clothing and apparel retail industry: the secret is a fresh business vision very much ingrained in every aspect of what they do.

Zappos’ culture doesn’t strike me as being so radically different from many other startups. What is quite impressive though is that they seem to manage to keep this entrepreneur early-stage startup spirit and culture while on the verge of becoming a $1B company.

I’m curious to see if and how Zappos manages to keep its identity while scaling.

This entry was posted on Saturday, May 3rd, 2008 at 5:26 pm and is filed under innovating, marketing.